Penguin Books, Ltd.

…Bodley in 1935 and founded Penguin Books, Ltd., which published Penguin paperback reprints priced at 6 pence (12 cents, U.S.). Encouraged by the success of the Penguin venture, he extended his efforts to include other series, such as Pelicans (serious nonfiction) and topical Penguin Specials. The Penguin Shakespeare was published…

…however, was Allen Lane, whose Penguin books, established in 1935 and inspired by such continental publishers as Insel Verlag and Albatross, proved that a well-designed series of inexpensive paperbacks, both worthwhile reprints and new titles, could succeed both commercially and intellectually. They did much to bring about the paperback revolution…